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How To Produce
Successful Celebrity Events

There are several types of events that have proven to be successful. Any one or a combination of the following will make an enjoyable event for the audience.

Autographs Only

Many venues use the autograph only type of event.  In the autograph only type events the public gets to talk to the star or celebrity while getting the autograph. Shopping malls and car shows use this event format for most of their events.

Interview and Q & A

This format requires only an M.C. and the star or celebrity.  To keep costs down and get the best results it would be beneficial to get a good hot drive time D.J. from a local radio station or some other well known local celebrity to act as M.C.  They know the area local to the event and can inject the appropriate local humor and references.  The event would start with the M.C. opening the show and warming up the audience for a few minutes.  The M.C. would then introduce the star or celebrity, interview them for a short time, then kick the show open to questions and answers between the audience and the star or celebrity.  This allows the audience to get in on all the gossip and ask those questions the stars or celebrities were hoping would not be asked.  The audience enjoys this type format very much and can go home and tell their friends they got to talk to the star or celebrity.

Scene with a Star Contest

A television star would normally be used for this type show.  Soap stars are excellent with this type format.  The star would bring two copies of one script from their television show to the event.  During the show, several members from the audience would be selected to come on stage to do a short scene with the star.  This ends up being a very high energy show, absolutely hilarious, and great fun for the audience.

A good method of selecting the audience members to do the scene is to have anyone from the audience interested in doing the scene with the star to hold up their hands.  Then the star or M.C. can select several people to come on stage for final selection by the audience.  The M.C. or star would then hold their hand over each contestant's head and the audience would indicate their choice by who got the most applause, etc.  This is a very high energy part of the show.  Normally everyone is clapping, whistling, yelling, or whatever they can do to get the attention directed to their choice.

Star/Celebrity Look Alike Contest

This is also a great fun type of event and allows the event producer to use either the pretty people or character stars or celebrities.  It also lets one see the extremes some people will go to in their attempt to look like the star or celebrity.  This can also be a very high energy show.

Advertising & Promotion Methods

Radio or TV media contests are a excellent ways promote an event. One or more contest finalists could be selected from media contests prior to the event. The winner could then be selected at the event.   A grand prize could be to allow the winner(s) to meet the celebrity back stage for a picture and autograph. Some stars will even participate in "a dinner with the star" type contest promotion.

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